Book Description:
Designing For
The Home Run King is a design e-book about the building of a brand for the best
home run hitter baseball has ever seen: Barry Bonds. Anthony Phills, the award
winning designer of Hilton Worldwide HHonors Android app has curated video
interviews and over 50 pages of commentary and images to tell this unique
story. With a foreword by Jeff "JB" Bernstein, co-creator with Disney
of "The Million Dollar Arm" and marketing agent for Barry Bonds, we
go behind the scenes of the quest for the all time home run record. Through a
series of micro-stories we get inside the synergy between the drive for the
record and the creation of a hard hitting brand. #HomeRunKing
See video here alongside the foreword by Jeff Bernstein.
See video here alongside the foreword by Jeff Bernstein.
BIO - Anthony Phills
A brilliant story is powerful,
crisp, relevant and involving. It moves us to believe. It drives us to act and
Anthony Phills (http://phills.com) has told the Hilton Worldwide HHonors story through
their Android application, with over 1 million downloads during his time as
lead designer. Disney has featured Phills’ designs in the 2014 movie The
Million Dollar Arm. His work has been commissioned by Universal Music Group,
AT&T application delivery service, FOX News, Jay-Z 40/40 club, Adobe
InDesign, Microsoft, Real Network and Siemens. Phills was a finalist in 2013
for the Digital Magazine Awards for CariComm Magazine on the iPad and Android
tablets. Phills was the Technology writer for The Beverly Hills Times Magazine,
published online in 2013 by National Geographic for “BEautiful” and was awarded
a US Patent and is a two-time Codie award winner.
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