“The audience is driving the bus; immersed in an interactive experience where they choose their own adventure as they explore your content. “ ~ Nicholas McGill
The first part of this book that truly pulled me in were the many thought-provoking questions intended to align my content and headlines with my target audience; something that I had been ignoring in the past in favor of a “one size fits all” style. These questions are great for self-discovery and a better understanding of my target audience, and what makes them tick. I loved that McGill positions customer interactions like a first date, and inquires “Consider your game, are you flirting for one night stands, or are you looking to build something that lasts?”
About the book! Excerpt from getheroik.com:
If you’ve got great content and no-one is nibbling- it’s time to straighten out your headlines. Maybe you’re getting it right in some areas and not in others. This book goes over the entire content experience including:
- The modern metrics you should be paying attention to
- A social strategy that doesn’t involve binging on Facebook and Twitter (because let’s face it, you’ve got other things to do)
- The audience action path: the sales funnel of the content world
- How, where and on which crowds should you leverage the tools and dials of depth, complexity, and simplicity in content
- Over 200 examples and more than 80 Heroik headline recipes that will reel in your audience
- Timeless techniques for content including visual imagery
- Guerilla marketing techniques that don’t involve selling out
- A myriad of tools to help even the novice
“I never knew how important headlines were in order to match my content. I figured high quality content alone would be enough, but apparently it hasn’t been.” ~ Veronica
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